The Source‘s owner Londell McMillan and editor/writer Kazeem Famuyide sat down with The Breakfast Club to discuss the magazine’s Power 30 issue.
Londell discusses his rise at The Source saying, “After Black Enterprise and those guys came in and put out Dave [Mays] and Ray [Benzino], and then I threw them in bankruptcy and took a piece of the company. I was a minority owner, and now we’re majority owners. We’re trying to bring it back to the people and give them what they love and what they need and cut out all of what they had problems with.”
They talk about adding the Power 30 Digital this year to recognize the best hip-hop websites and blogs. Last year, Angela Yee and Charlamagne Tha God were on the Power 30 Radio list. Londell jokes, “You know Envy, I was pushing hard [for you] last year but they was like ‘No, no Benzino.’ I can’t come and make decisions.” Kaz talks about the qualifications to make the list.
The Breakfast Club is ranked number three on this year’s Power 30 Radio DJ’s list. Kaz points out that TBC is the number one morning show on the list. “The momentum was coming,” Londell says. “See if it was a full year, we might have different conversation.” Charlamagne declares,“We should have been number 1!” Londell responds, “I tell you, there were people in the building pushing number one. There was some vaseline fights about that.”
Charlamagne says, “We definitely should have been number one because we kind’ve shut this number one guy down. This guy that’s number one we kind’ve shut him down this year.” Charlamagne acknowledges that Funkmaster Flex has influenced the culture and explains where their battle started from. Londell asks if he they thought the battle with Flex Hogan helped take them to the next level or if it was their consistency.
“I think it was consistent work,” says DJ Envy. “I think with this industry, people know that when they come up here they’re not going to get a easy interview. They’re going to get the questions that are real, and we don’t hold our tongue. We support each other. If Charlamagne swing, I swing. And if Angela Yee swing, I swing. We all support each other. This is a real crew, we’re always out together, this ain’t just for tv, we’re really out with each other, we really support each other, and I think our grind shows.”
Angela adds, “Guests or no guests, I think we still have a great show every single morning. It doesn’t rely on, ‘Oh can we get this person to come up to the show?’ It’s more like we have enough content, enough personalities ourselves that we don’t have to rely on outside things.” Angela explains their different roles on the show.
Charlamagne says he’s not mad at being number three on the list and uses the analogy: “When it comes to rappers, I always say that I like the rappers who put out great material and they get better with time. You can come in red hot like a 50 Cent and then decline. Or you can come in like a Jay-Z with ‘Reasonable Doubt’ and grow as you get older.”
Jay-Z claimed the top ranking the past two years on the Power 30 list. However, this year the honor went to Lyor Cohen for his involvement in the deal that sold Warner Music Group for 3.3 billion dollars. Londell talks about Lyor starting out as a road manager for Run DMC to eventually becoming CEO and later selling a company for billions.
Kaz discusses getting feedback from people who didn’t make the list or were unhappy with their ranking. Londell talks about bringing integrity back to The Source’s brand, Eminem still hating the brand, and there being a discussion whether or not to include Angela on last year’s list because she worked at his Shade 45 station.
Pick up the Power 30 issue of The Source available on newsstands November 13th.