Activision’s new game DJ Hero comes out today and despite what the gaming company hoped for, it looks like it will be nowhere near as popular as its rock ‘n roll counterpart, Guitar Hero. According the analyst firm Cowen & Company, DJ Hero is already suffering from lack of interest.
“On DJ Hero, despite some recent positive comments from company management about pre-orders, we remain very cautious about the title’s prospects at launch,” noted an analyst. “A survey of online retailers indicates a demand profile that is well below what we would have expected to see just a few days before launch for a title that was destined to be a big (or even modest) hit. As a result, we are reducing our estimate for DJ Hero Q4 US unit sales from 1.6 million to 600,000, and we are reducing our first year estimate from 2.5 million to 950,000.”
It’s probably because they promoted it with ridiculous commercials like this: