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Jon Wexler discusses Adidas, partnerships with artists, plus more

Adidas’ Jon Wexler was the latest on The Breakfast Club. He discusses the evolution of Adidas, his passion for sneakers as a child, and how he fell in love with hip hop. Jon Wexler reflects on his partnership with Kanye West, Big Sean, and Pusha T. Throughout the interview he explains whats’s boost technology, standing behind controversial artists, and if Yeezy sneakers really jumped over jumpman. He also makes it clear that Adidas always strives to improve the product.