I’m a week late on this because I was home for the holidays but Jay Electronica got his first major endorsement deal with Mountain Dew. In the commercial, he performs the lyrics to “The Announcement” over a different instrumental.  Peep the clip below.

BONUS: Behind the scenes footage of some of his closest associates talking about Jay and growing up in New Orleans.

Props to Allindstrom.com for the videos and NahRight for the visuals.

Previously: Jay Electronica: In His Own Words