Let’s face it… Rick Ross is that rapper everybody either loves to hate or hates to love. I mean there is a small niche that loves to loves, but hey… (kanye shrug).

WIth that said Ross’s appearance in the Nike’s new “Boom” ad campaign by W + K has definitely caught Hip-Hop’s attention… either as a WTF?! (Ricky Rozay?!) moment or a Cha-Ching $$$$$ moment (It’s that Dirty Money).

To be fair though, we’ve got to give credit where credit is due… now I’m not saying that the W + K heads completely jacked the concept of the Rick Ross commercial from the Teddy Pined-her-ass-down video below in which his jeweler presents him with his Nuvo chain (you be the judge) what I am saying though is that maybe T-Pain should consider making a few phone calls.

Here are the rest of the ads…